Reach indicates the size of the unduplicated audience. The promotion of your website simply means to enhance its reach to the masses. When considering reach, it’s important to remember that an individual viewing or being exposed to an advertisement more than once does not increase its reach, but rather frequency. Reach is related to the more number of different users accessing your content which would ultimately increase your website’s search engine ranking. It is the major concern of the most website owners who complaint of their website not gaining good ranking in SERP even after making it optimized in SEO terms. The plausible reason for this could be the missing “Local SEO”. This local SEO will majorly focus on search terms which are not in the general search. Google on the other hand aims at delivery the right content to the users. It ensures that the websites with local reach should mainly feature in the local search results. This would cause local business to increase local reach India and gain insights to extracting profit.
It is challenging to target the local market. But by following the right steps you can gain visibility for your local business on the search engines.
Add your business in local directories, for optimized local results like Yelp, Yahoo, Yellowpages.com, Superpages.com etc.