A SEAMLESS, CREATIVE & OPTIMIZED WAY TO PROMOTE YOUR BUSINESS: CAMPAIGN MANAGEMENT A campaign is generally oriented to achieve two major goals: image or brand building and the generation of lead. Generally a campaign is generated to influence the existing customers as well as the prospecting customers. The campaign management India is adopting various strategies to deliver the best results in both traditional and online market. A successful campaign is one which includes a set of technologies that support the planning, execution and evaluation of pro-active marketing communications with a current or prospecting customer.

The main objectives of a campaign management include:

  • Identify target audience
  • Prioritize communication
  • Create communication cells
  • Create export/interface definition
  • Execute communication
  • Update contact history
  • Report on performance
  • Automate process

A few of the standard campaign management includes: Advertising, Direct Mail, Email, Telemarketing, Banner Ads, Seminar/Conference, Public Relations, Partners, Referral Program, and others. One of the best uses of a campaign management is that you can analyze from the reports as to which campaign is best suited for a specific purpose. Running a campaign means an initiative to increase potential customers to your site. It basically involves several audience engaging activities. The basic process involved in a campaign management includes:

  • Planning Strategic process by which decisions are taken
  • Definition of purposes and objectives of the campaign
  • Development which involves tactical process of creating the offer, choosing the support and the design, choosing the media, and selecting the customer names
  • Execution Operational process of running the campaign in the media chosen and controlling all related aspects
  • Analysis Evaluation process of the campaign results in light of the original objectives

Managing large-scale online advertising programs often requires tedious and repetitive steps that are not only inefficient but occasionally introduce human error. There are number of tools/software available to manage your online campaigns and get effective results to promote your business.

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