{"id":7769,"date":"2026-07-02T07:42:03","date_gmt":"2026-07-02T07:42:03","guid":{"rendered":"https:\/\/wetechsaga.com\/portfolio\/?post_type=project&p=7769"},"modified":"2026-07-02T07:46:15","modified_gmt":"2026-07-02T07:46:15","slug":"viseart-paris","status":"publish","type":"project","link":"https:\/\/www.techsaga.co.in\/portfolio\/project\/viseart-paris\/","title":{"rendered":"Viseart Paris"},"content":{"rendered":"\t\t
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Viseart Paris<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Viseart Paris is a professional-grade cosmetics brand and e-commerce store rooted in the art of makeup, originally founded in Paris and now operating as a trusted name among professional makeup artists and serious beauty enthusiasts worldwide. The brand is most celebrated for its iconic eyeshadow palettes \u2014 including the legendary Neutral Mattes collection, which has been a staple on red carpets, runways, and film sets for over 25 years \u2014 alongside Petit Pro travel palettes, \u00c9tendus collection, cheek products, and a lip oil shine range. What distinguishes Viseart from mass-market cosmetics brands is its commitment to EU-grade, triple-milled pigments that are free from parabens, gluten, petroleum, and silicone, handcrafted in small batches for professional-level performance and longevity. The brand serves both licensed makeup professionals through a dedicated ProShop program offering 25% discounts and early product access, and retail consumers who seek studio-quality cosmetics that genuinely outperform mainstream alternatives.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Techsaga delivered Web Design & Development services to build Viseart Paris’s brand-forward e-commerce platform, which needed to effectively communicate the brand’s professional heritage and product quality while delivering a seamless retail experience for both PRO members and general consumers. The site architecture balances a visually elegant aesthetic \u2014 appropriate for a premium Paris-rooted cosmetics house with over 25 years of professional makeup artistry credibility \u2014 with clear product categorization across palettes, cheek, lip, and limited edition collections, supported by integrated ProShop registration functionality. Techsaga’s development work supported the brand’s dual-audience model, building distinct pathways for professional artists seeking trade membership benefits alongside regular consumer shopping flows, ensuring that Viseart’s website functions as both a retail storefront and a brand credibility platform that attracts artists from across the beauty, film, and editorial industries.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Project Info<\/h2>
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Shopify<\/p> <\/div>

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viseartparis.com<\/a><\/p> <\/div>

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View Case Study <\/a> <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About The Business Viseart Paris is a professional-grade cosmetics brand and e-commerce store rooted in the art of makeup, originally founded in Paris and now operating as a trusted name among professional makeup artists and serious beauty enthusiasts worldwide. The brand is most celebrated for its iconic eyeshadow palettes \u2014 including the legendary Neutral Mattes […]<\/p>\n","protected":false},"featured_media":7772,"comment_status":"open","ping_status":"closed","template":"","project_category":[48],"class_list":["post-7769","project","type-project","status-publish","has-post-thumbnail","hentry","industries-e-commerce-solution","languages-shopify-woocommerce","project_category-web-design-development"],"_links":{"self":[{"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/project\/7769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/types\/project"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/comments?post=7769"}],"version-history":[{"count":4,"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/project\/7769\/revisions"}],"predecessor-version":[{"id":7776,"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/project\/7769\/revisions\/7776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/media\/7772"}],"wp:attachment":[{"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/media?parent=7769"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.techsaga.co.in\/portfolio\/wp-json\/wp\/v2\/project_category?post=7769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}