Daily Life Forever52
Daily Life Forever52 (Forever52) is a distinguished professional makeup brand with a global presence across over 40 countries, originally established in the UAE in 2008 by Future Makeup India Private Limited and launched in India in 2018 where it rapidly became a household name among bridal artists and makeup students. The brand is known for its comprehensive, affordably priced cosmetics range including foundations, concealers, eyeshadow palettes, highlighters, mascaras, lipsticks, eyeliners, lip tones, and nail polishes — all formulated to deliver professional-level performance suitable for daily wear, special occasions, and bridal applications. With a revenue of ₹80+ crore (as of FY2024), over 300 employees, and distribution across India, the Middle East, North Africa, Russia, and several European markets, Forever52 has grown from a UAE-origin brand into a genuinely global mid-market cosmetics powerhouse, earning its position as a must-have in every Indian bridal artist’s kit and a cult favorite on platforms like AJIO and Tira Beauty.
Techsaga built Forever52’s Indian e-commerce website through dedicated Web Design & Development services, creating a high-performance beauty retail platform capable of supporting the brand’s rapidly expanding product catalogue and growing direct-to-consumer customer base across India. The website was developed with scalable architecture to accommodate frequent product launches and seasonal promotions, while robust fraud prevention messaging (prominent “Be Aware of Fraud” alerts) was integrated to address counterfeit concerns in a brand that has become popular enough to be impersonated. Techsaga built out clear category navigation across face, eye, lip, and nail segments, product-level skin type suitability guidance, prepaid order incentives, and customer account features — all designed to support the brand’s positioning as a trusted, accessible professional cosmetics brand for Indian women seeking salon-quality results at everyday prices.
