SciAstra
SciAstra is a pioneering Indian edtech startup founded in 2021 by alumni of premier science research institutes, with a focused and distinctive mission: preparing students for India’s elite science research institute entrance exams — specifically IISER Aptitude Test (IAT), NEST (for NISER and CEBS), ISI, CMI, IACS, and IISc — rather than the more mainstream JEE and NEET tracks. Founded by Vivek Dwivedi (alumnus of NISER) and co-founders from IISc, IISERs, and other top research institutes, SciAstra has built India’s largest community of science scholars through a platform offering live classes with top research mentors, recorded sessions, structured notes and Daily Practice Papers (DPPs), full-length All India Mock Tests in CBT format, doubt resolution via photo-based upload, and personalized mentorship video calls with scientists from IISc, IISERs, NISER, and even Oxford, Harvard, and Cambridge. Beyond exam preparation, SciAstra publishes detailed guides on science careers beyond JEE and NEET, IISER and NISER admission guides, and research career content — building a comprehensive community platform for students who aspire to become scientists rather than engineers or doctors. The platform has grown to serve thousands of students across India’s tier 2 and tier 3 cities who have historically had no access to coaching or mentorship for science research pathways.
Techsaga delivered Digital Marketing & Growth services for SciAstra, alongside Email Marketing, with both engagements formally documented in a dedicated project sheet dated December 2022 and a dedicated case study. SciAstra operates in one of India’s most underserved but rapidly growing edtech niches — science research exam preparation — where brand awareness and organic search visibility are critical growth drivers because most students and parents are initially unaware that alternatives to JEE and NEET even exist. Techsaga’s SEO strategy focused on capturing top-of-funnel search intent around science career queries, IISER and NEST exam guidance, and study material searches — positioning SciAstra as the authoritative destination for students exploring research pathways. The email marketing component supported student nurturing through structured communication journeys: from initial discovery of science research career options through awareness of SciAstra’s programs, mock test participation, and ultimately course enrollment, building a retention-focused funnel that aligns with SciAstra’s community-driven, mentorship-first growth model.
